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Subject: Retail Language: Inglés Year: 2014

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Title: Continente online: starting a one to one marketing program
Author: Amorim, Joana Filipa Castro de
Language: Inglés
Repository: 73
Subject: Customer Relationship Management / Relationship marketing / One to one marketing / Retail / Marketing relacional / Comércio de retalho

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Title: Carrefour enterprise valuation
Author: Lebreiro, Afonso Paisana de Vilas-Boas
Language: Inglés
Repository: 73
Subject: Valuation / Retail / Discounted cash flow vs economic value added / Market multiples

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Title: Measuring store emotional experience through facial electromyography and skin conductance
Author: Ângelo, L. / Rita, P. / Esteves, F.
Language: Inglés
Repository: 73
Subject: Retail / Neuromarketing / In-Store Environment / Emotions

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