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Subject: Retail Language: Inglés Document Type: Artículo

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Title: A method to rationalize the product portfolio in retail stores
Author: Coronado-Hernandez, Jairo R. / Ospina Mateus, Holman / Baron-Villamizar, Javier / Vidal, Lucelys / Piñeres Castillo, Aurora Patricia / Rojas-Millán, Rafael H. / Silva, Jesús
Language: Inglés
Repository: 57
Subject: Rationalization / Portfolio optimization / Clustering analysis / Retail
Title: Measuring store emotional experience through facial electromyography and skin conductance
Author: Ângelo, L. / Rita, P. / Esteves, F.
Language: Inglés
Repository: 73
Subject: Retail / Neuromarketing / In-Store Environment / Emotions

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Title: A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments
Author: Ribamar, J. / Horst ter, E. / Molina, G. / Losada, M. / Amado, M.
Language: Inglés
Repository: 21
Subject: Customer experience / Peer-to-peer interaction / Retail / Word-of-mouth / Bayesian methodology

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