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Title: Social media influencers and their marketing effects on followers?: an exploratory study in restaurant review microblogsAuthor: Ying ZhouLanguage: InglésRepository: 73Subject: Influencer marketing / EWOM / Weibo / Online restaurant review / Marketing de influenciadores / Revisão online de restaurantes / Marketing / Rede social / Influência social / Comportamento do consumidor / Visualização da informação / Cognição / Restaurante / China / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Strategic plan for a new restaurant businessLanguage: InglésRepository: 73Subject: Strategic plan / Restaurant and similar market / Control / Empreendedorismo / Planeamento estratégico / Plano de negócio / Startup / Restaurante / Marketing / Trabalho de projeto / Lisboa -- Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M19 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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