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Subject: Reputation Year: 2015 Document Type: Artículo

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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Title: Intentions to use and recommend to others: an empirical study of online banking practices in Portugal and Austria
Author: Loureiro, S. M. C. / Kaufmann, H. R. / Rabino, S.
Language: Inglés
Repository: 73
Subject: Reputation / National culture / Customer value / Intentions to use and recommend / Online-banking

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