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Subject: Reputation Subject: Marketing Language: Inglés

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Title: A study about E-WOM on an economic crisis context : the case of telecommunications
Author: Ferreira, Hugo Miguel Fidalgo
Language: Inglés
Repository: 73
Subject: Marketing / Brand preference / Network industry / Reputation

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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