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Title: The value relevance of reputation for sustainability leadershipAuthor: Lourenço, I. C. / Callen, J. L. / Branco, M. C. / Curto, J.Language: InglésRepository: 73
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Title: Unveiling research trends for organizational reputation in the nonprofit sectorAuthor: Santos, M. R. C. / Laureano, R. M. S. / Moro, S.Language: InglésRepository: 73
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Title: Brand sabotage: managing social media and reputational crises in utility companiesAuthor: Gonçalves, Raquel Gomes FreireLanguage: InglésRepository: 73Subject: Brand awareness / Social media crises / Utility companies / Online communities and followers / Relational marketing / Reputation / Brand management / Communication strategy / Gestão de empresas / Rede social / Crise / Sector energético / Marketing relacional / Gestão da marca / Estratégias de comunicação / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scaleAuthor: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.Language: InglésRepository: 73Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand
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