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Repository
73
(37)
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Author
Amado, Maria Alexandra Amorim
(1)
Amorim, M.
(1)
Anselmo, Inês Catarina Manta
(1)
Antunes, Filipe António Pereira
(1)
Calqueiro, Diogo de Barros Costa Santos
(1)
Cordovil, Maria do Carmo Orta Oliveira de Herédia
(1)
Costa, Felipe Martins Brand da
(1)
Crespo de Carvalho, J.
(1)
Diogo, João Manuel Pimenta de Castro
(1)
Ferreira, Hugo Miguel Fidalgo
(1)
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Subject
Marketing
(37)
Comportamento do consumidor
(5)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(4)
Estratégias de comunicação
(4)
Marca
(4)
Advertising
(3)
Communication
(3)
Desporto
(3)
Publicidade
(3)
Social media
(3)
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Year
2015
(37)
2016
(20)
2014
(13)
2017
(3)
2019
(2)
2011
(1)
2013
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Document Type
Tesis
(32)
Artículo
(4)
Sin Especificar
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Inglés
(20)
Portugués
(17)
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Your search
Subject:
Relationship Marketing
Subject:
Marketing
Repository:
73
Year:
2015
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37
results
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Title:
Alimentos Funcionais: Enquadramento sociológico e hábitos de consumo
Author:
Monteiro, Paulo
Language:
Portugués
Repository:
73
Subject:
Alimento funcional
/
Medicalização
/
Hábitos de consumo
/
Recurso terapêutico
/
Marketing
/
Functional food
/
Medicalization
/
Consumer habits
/
Therapeutic resource
Acceder
Title:
A review of the literature on big data in marketing using text mining
Author:
Amado, Maria Alexandra Amorim
Language:
Inglés
Repository:
73
Subject:
Big data
/
Marketing
/
Text mining
/
R Language
/
Literature review
/
Linguagem R,
/
Revisão da literatura
Acceder
Title:
The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author:
Nielsen, Mille
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Humour in advertisements
Acceder
Title:
Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulness
Author:
Fialho, Ana Filipa Luís
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Airlines
/
Relationship quality
/
Mindfulness
/
Companhia aérea
/
Relação de qualidade
Acceder
Title:
Análise de conteúdo de informação na social media Facebook no setor dos festivais
Author:
Silva, Ana Filipa Pereira da
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Social media
/
Facebook
/
Análise de conteúdo
/
Festivais
/
Content analysis
/
Festivals
Acceder
Title:
Gestão de marcas em mercados com estruturas comerciais remotas: caso Bial
Author:
Fonseca, Susana Raquel da Silva Ferreira Guimarães
Language:
Portugués
Repository:
73
Subject:
Equipas comerciais
/
Indústria farmacêutica
/
Internacionalização
/
Marketing
/
Commercial teams
/
Internationalization
/
Pharmaceutical industry
Acceder
Title:
The role of Benfica TV: case study
Author:
Calqueiro, Diogo de Barros Costa Santos
Language:
Inglés
Repository:
73
Subject:
Canal de televisão
/
Desporto
/
Marketing
/
Case Study
/
Television channel
/
Sport
Acceder
Title:
Introduction of OTC drugs in mass market the case of OTC drugs marketing in France
Author:
Isoux, Alice
Language:
Portugués
Repository:
73
Subject:
Marketing
/
4Ps
/
Consumer decision-making
/
Decision-making model
Acceder
Title:
Plano de comunicação para negócio Wanna
Author:
Silva, Pedro Miguel Catarino da
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Marca
/
Design
/
Empreendedorismo
/
Estratégias de comunicação
/
Brand
/
Personal brand
/
Freelancing
/
Communication pan
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
A study about E-WOM on an economic crisis context : the case of telecommunications
Author:
Ferreira, Hugo Miguel Fidalgo
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Brand preference
/
Network industry
/
Reputation
Acceder
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