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Subject: Relationship Cost-Benefit Language: Inglés

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Title: Perception of trust and commitment in the financial sector in Bogota (Colombia)
Author: Zarate Arevalo, Andres Felipe / Lis Gutierrez, Jenny Paola / Gaitan Angulo, Mercedes / Laverde Rojas, Henry / Viloria Silva, Amelec Jesus
Language: Inglés
Repository: 57
Subject: Financial sector / Ommitment / Quality / Relationship / T~ustc

Acceder
Title: How can social media influence customers loyalty
Author: Constantino, Micaela Andreia Cabral
Language: Inglés
Repository: 73
Subject: Social media / Loyalty / Relationship / Interaction / Redes sociais / Lealdade / Relações / Interação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author: Macedo, Maria Alves Machado de Sousa de
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Motivação do consumidor / Estratégias de marca / Patrocínio / Hábito de compra / Fidelidade à Marca / Consumer / Brands / Relationship / Ecology / Purchase intention / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Chatbots' impact in the relationship between young adult consumers and the Portuguese banking sector
Author: Fialho, Filipa Alexandra Libório
Language: Inglés
Repository: 73
Subject: Chatbots / Banking sector / Young adults / Relationship / Setor bancário / Jovens adultos / Relacionamento / Marketing relacional / Inteligência artificial / Interação homem-máquina / Jovem / Satisfação do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Brand love relationship: a true love or a missing story?
Author: Ferreira, E. S. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Brand love / Emotional commitment / Positive psychology / Relationship / Self-ideal concept

Acceder
Title: Perceptions on complaint management: an overview in the target markets
Author: Pereira, Joana Filipa dos Santos Ferreira
Language: Inglés
Repository: 73
Subject: Reclamações / Marketing / Relação / Perceções / Complaints / Relationship / Perceptions

Acceder
Title: Relationship building through Facebook brand pages: The multifaceted roles of identification, satisfaction and perceived relationship investment
Author: Popp, B. / Wilson, B. / Horbel, C. / Woratschek, H.
Language: Inglés
Repository: 21
Subject: Relationship / Facebook brand pages / Roles of identification / Satisfaction / Relationship investment

Acceder
Title: Quality as a driver of sustainable agricultural value chains: The case of the relationship coffee model
Author: Hernandez¿Aguilera, J.N. / Gómez, M.I. / Rodewald, A.D. / Rueda, X. / Anunu, C. / Bennett, R. / Es, H.M.
Language: Inglés
Repository: 21
Subject: Driver / Sustainable Agricultural Value / Relationship / Coffee Model

Acceder

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