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73 (5)

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Author

Constantino, Micaela Andreia Cabral (1)
Ferreira, E. S. (1)
Fialho, Filipa Alexandra Libório (1)
Loureiro, S. M. C. (1)
Macedo, Maria Alves Machado de Sousa de (1)
Pereira, Joana Filipa dos Santos Ferreira (1)

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Relationship (5)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (3)
Banking sector (1)
Brand love (1)
Brands (1)
Chatbots (1)
Complaints (1)
Consumer (1)
Ecology (1)
Emotional commitment (1)

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2019 (3)
2017 (2)
2020 (2)
2012 (1)
2014 (1)
2016 (1)
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Inglés (5)

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Subject: Relationship Repository: 73 Language: Inglés

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Title: How can social media influence customers loyalty
Author: Constantino, Micaela Andreia Cabral
Language: Inglés
Repository: 73
Subject: Social media / Loyalty / Relationship / Interaction / Redes sociais / Lealdade / Relações / Interação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author: Macedo, Maria Alves Machado de Sousa de
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Motivação do consumidor / Estratégias de marca / Patrocínio / Hábito de compra / Fidelidade à Marca / Consumer / Brands / Relationship / Ecology / Purchase intention / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Chatbots' impact in the relationship between young adult consumers and the Portuguese banking sector
Author: Fialho, Filipa Alexandra Libório
Language: Inglés
Repository: 73
Subject: Chatbots / Banking sector / Young adults / Relationship / Setor bancário / Jovens adultos / Relacionamento / Marketing relacional / Inteligência artificial / Interação homem-máquina / Jovem / Satisfação do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Brand love relationship: a true love or a missing story?
Author: Ferreira, E. S. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Brand love / Emotional commitment / Positive psychology / Relationship / Self-ideal concept

Acceder
Title: Perceptions on complaint management: an overview in the target markets
Author: Pereira, Joana Filipa dos Santos Ferreira
Language: Inglés
Repository: 73
Subject: Reclamações / Marketing / Relação / Perceções / Complaints / Relationship / Perceptions

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