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Subject: Relationship Language: Inglés Year: 2017

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Title: Perception of trust and commitment in the financial sector in Bogota (Colombia)
Author: Zarate Arevalo, Andres Felipe / Lis Gutierrez, Jenny Paola / Gaitan Angulo, Mercedes / Laverde Rojas, Henry / Viloria Silva, Amelec Jesus
Language: Inglés
Repository: 57
Subject: Financial sector / Ommitment / Quality / Relationship / T~ustc

Acceder
Title: Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author: Macedo, Maria Alves Machado de Sousa de
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Motivação do consumidor / Estratégias de marca / Patrocínio / Hábito de compra / Fidelidade à Marca / Consumer / Brands / Relationship / Ecology / Purchase intention / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Brand love relationship: a true love or a missing story?
Author: Ferreira, E. S. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Brand love / Emotional commitment / Positive psychology / Relationship / Self-ideal concept

Acceder

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