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Subject: Recognition Subject: Marca Document Type: Tesis Repository: 73

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Title: The impact of in-game advertising on brand recall and recognition within non-linear video games
Author: André, Diogo Gonçalves Calvo
Language: Inglés
Repository: 73
Subject: In-game advertising / Area population / Recall / Recognition / Publicidade / Jogo de vídeo / População / Marca / Memória / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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