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Repository
73
(6)
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Author
Amaral, Maria de Almeida e Silva Branco
(1)
André, Diogo Gonçalves Calvo
(1)
Cen Tao
(1)
Gonçalinho, David José do Carmo Chalbert Cardeira
(1)
Martins, Miguel Ângelo
(1)
Mealha, Marta Casaca
(1)
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Subject
Publicidade
(6)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(5)
Estratégias de marketing
(4)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(4)
Marketing
(3)
Brand loyalty
(2)
M31
(2)
M310
(2)
M37
(2)
Marca comercial
(2)
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Year
2018
(6)
2019
(4)
2017
(2)
2020
(2)
2021
(1)
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Tesis
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Inglés
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Subject:
Publicidade
Year:
2018
Language:
Inglés
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Title:
Understanding the receptivity of users towards a marketing campaign on Tinder
Author:
Mealha, Marta Casaca
Language:
Inglés
Repository:
73
Subject:
Social media marketing
/
User feedback
/
Tinder
/
Marketing digital
/
Rede social
/
Publicidade
/
Estratégias de marketing
/
Text mining
/
Satisfação do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M300
/
M310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How cool is advertising-evoked nostalgia in the eyes of the millennials?
Author:
Amaral, Maria de Almeida e Silva Branco
Language:
Inglés
Repository:
73
Subject:
Advertising-evoked nostalgia
/
Millennials
/
Cool
/
Nostalgia
/
Brand loyalty
/
Perceived authenticity
/
Nostalgic proneness
/
Brand advocacy
/
Brand attachment
/
Marketing
/
Estratégias de marketing
/
Publicidade
/
Emoção
/
Identidade de marca
/
Fidelidade à marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of in-game advertising on brand recall and recognition within non-linear video games
Author:
André, Diogo Gonçalves Calvo
Language:
Inglés
Repository:
73
Subject:
In-game advertising
/
Area population
/
Recall
/
Recognition
/
Publicidade
/
Jogo de vídeo
/
População
/
Marca
/
Memória
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
An cross-culture study on the differences of advertising adaptation management
Author:
Cen Tao
Language:
Inglés
Repository:
73
Subject:
Advertisement
/
Hofstede´s theory
/
Cultural dimensions
/
Cross-culture advertisement
/
Marketing
/
Gestão
/
Marketing internacional
/
Análise transcultural
/
Estratégias de marketing
/
Publicidade
/
Teoria de Hofstede
/
Estudos transculturais
/
Adaptação de publicidade local
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
Raising your arms towards branding: how Narta found its place in a mature market
Author:
Gonçalinho, David José do Carmo Chalbert Cardeira
Language:
Inglés
Repository:
73
Subject:
Branding
/
Brand experience
/
Brand awareness
/
Brand communication
/
Comunicação
/
Estratégias de marketing
/
Publicidade
/
Marca comercial
/
Marketing de produtos
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perception
Author:
Martins, Miguel Ângelo
Language:
Inglés
Repository:
73
Subject:
Ethics
/
Purchase Intention
/
Brand loyalty
/
Millennials
/
Generation X
/
Ética
/
Publicidade
/
Marca comercial
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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