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Amaral, Maria de Almeida e Silva Branco (1)

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Subject: Publicidade Subject: Marketing Subject: Cool Year: 2019 Year: 2018

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Title: How cool is advertising-evoked nostalgia in the eyes of the millennials?
Author: Amaral, Maria de Almeida e Silva Branco
Language: Inglés
Repository: 73
Subject: Advertising-evoked nostalgia / Millennials / Cool / Nostalgia / Brand loyalty / Perceived authenticity / Nostalgic proneness / Brand advocacy / Brand attachment / Marketing / Estratégias de marketing / Publicidade / Emoção / Identidade de marca / Fidelidade à marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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