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73 (2)

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Pereira, Daniela Sofia Correia (1)
Pinheiro, Laura Isabel Melo (1)

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Comportamento do consumidor (2)
Marca (2)
Publicidade (2)
3000 (1)
3000 Social psychology (1)
3040 (1)
3900 (1)
3900 Consumer psychology (1)
3920 (1)
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Subject: Publicidade Subject: Marca Year: 2017 Language: Portugués Document Type: Tesis

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1-2 from 2 results (0.011 seconds)

Title: O slogan publicitário: como as marcas comunicam com os consumidores
Author: Pinheiro, Laura Isabel Melo
Language: Portugués
Repository: 73
Subject: Marca / Publicidade / Comportamento do consumidor / Comunicação / Slogan / Publicity / Speech / Consumption / Individualism / Communication / Brands

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Title: Personality, what else?: a importância da congruência em campanhas de marketing comerciais e sem fins lucrativos
Author: Pereira, Daniela Sofia Correia
Language: Portugués
Repository: 73
Subject: Comportamento do consumidor / Publicidade / Estratégias de marketing / Marca / Celebrity endorsement / Trait transference / Advertising campaigns / Personality congruence / Profit / Non-profit / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / 3000 / 3040 / 3900 / 3920 / 3940 / 3000 Social psychology / 3900 Consumer psychology

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