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73 (1)

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Teixeira, António Alexandre Rodrigues (1)

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Brand love (1)
Consumer vs. brand (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Effects and replies (1)
Emotional relationships (1)
Estratégias de marca (1)
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Product placement (1)

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Subject: Publicidade Document Type: Tesis Year: 2016 Year: 2020 Repository: 73

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Title: A relação entre o product placement e o brand love e consequente efeito para a marca-produto
Author: Teixeira, António Alexandre Rodrigues
Language: Portugués
Repository: 73
Subject: Gestão de marketing / Publicidade / Estratégias de marca / Motivação do consumidor / Product placement / Brand love / Emotional relationships / Effects and replies / Marketing and advertising techniques / Consumer vs. brand / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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