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Subject:
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Title:
Personality, what else?: a importância da congruência em campanhas de marketing comerciais e sem fins lucrativos
Author:
Pereira, Daniela Sofia Correia
Language:
Portugués
Repository:
73
Subject:
Comportamento do consumidor
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Estratégias de marketing
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Marca
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Celebrity endorsement
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Trait transference
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Advertising campaigns
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Personality congruence
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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