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73
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Lima, Ana Patrícia Pinto de
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Moreira, Filipa Dias Duarte
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Subject:
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Subject:
Brand communities
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Title:
007: a marca que nunca morre
Author:
Moreira, Filipa Dias Duarte
Language:
Portugués
Repository:
73
Subject:
Marca
/
Identidade da marca
/
Produto
/
Product placement
/
Brand
/
Brand identity
/
Product
Acceder
Title:
A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author:
Lima, Ana Patrícia Pinto de
Language:
Portugués
Repository:
73
Subject:
Marca
/
Valor da marca
/
Comunidades de marca
/
Consumidor
/
Produto
/
Brand
/
Brand equity
/
Brand communities
/
Consumer
/
Product
Acceder
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