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Grangeio, Maria Sofia Ravara Cary Frade
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Subject:
Pricing
Document Type:
Tesis
Year:
2016
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Title:
Determinants of price promotion attractiveness in fast moving consumer goods
Author:
Grangeio, Maria Sofia Ravara Cary Frade
Language:
Inglés
Repository:
73
Subject:
Promotional methods
/
Pricing
/
Purchase intentions
/
Consumer behavior
/
FMCG
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