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73
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Author
Grangeio, Maria Sofia Ravara Cary Frade
(1)
Leite, Pedro Rui Ortins
(1)
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Subject
Pricing
(2)
Beer market
(1)
Cerveja
(1)
Consumer behavior
(1)
Estratégias
(1)
FMCG
(1)
Promotional methods
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2015
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Tesis
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Subject:
Pricing
Document Type:
Tesis
Language:
Inglés
Year:
2015
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Title:
Case-study on price setting of beer
Author:
Leite, Pedro Rui Ortins
Language:
Inglés
Repository:
73
Subject:
Pricing
/
Beer market
/
Segmentation
/
Strategy
/
Cerveja
/
Segmentação do mercado
/
Estratégias
Acceder
Title:
Determinants of price promotion attractiveness in fast moving consumer goods
Author:
Grangeio, Maria Sofia Ravara Cary Frade
Language:
Inglés
Repository:
73
Subject:
Promotional methods
/
Pricing
/
Purchase intentions
/
Consumer behavior
/
FMCG
Acceder
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