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Title: Wonka chocolate case study: managing a brand created through reverse product placement
Author: Andrade, Rita Alexandra Pereira Parente de
Language: Inglés
Repository: 73
Subject: Wonka / Premium / Extensão de linha / Reverse product placement / Chocolate / Line extension

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Title: Análisis de la prima de riesgo en las mujeres auditoras: el caso español / Analysis of the risk premium for auditor women: The Spanish case
Author: Aguilar Agreda, Jisela Marivel / Serrano Madrid, José / Bernabé Pérez, María de las Mercedes
Language: Español
Repository: 72
Subject: Género / Riesgo / Prima / Esfuerzo / Pequeños auditores / Gender / Risk / Premium / Effort / Small auditing firms / Economía Financiera y Contabilidad / 5311 Organización y Dirección de Empresas / J16 / M42

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