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Subject: Preço Document Type: Tesis Year: 2012 Year: 2014

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Title: Reorganização dos serviços profissionais da outsystems
Author: Pereira, Rui
Language: Portugués
Repository: 73
Subject: Marketing de serviços / Segmentação / Atributos de valor / Personas / Preço / Estratégia de serviços / Tecnologias de informação / Service marketing / Segmentation / Value attributes / Pricing / Service strategy / Information technology

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Title: Marketing boca-a-boca, fidelização de clientes e preço: o caso da geladaria Santini
Author: Monteiro, Inês Feijóo Leite
Language: Portugués
Repository: 73
Subject: Gelados / Marketing boca-a-boca / Fidelização dos clientes / Preço / Ice cream / Word of mouth marketing / Customer loyalty / Price

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