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Gelados
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2014
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Title:
Marketing boca-a-boca, fidelização de clientes e preço: o caso da geladaria Santini
Author:
Monteiro, Inês Feijóo Leite
Language:
Portugués
Repository:
73
Subject:
Gelados
/
Marketing boca-a-boca
/
Fidelização dos clientes
/
Preço
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Ice cream
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Word of mouth marketing
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Customer loyalty
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