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Subject: Positioning Subject: Marca Subject: Posicionamento

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Title: Posicionamento de uma marca B2B junto do mercado final : projeto empresa AdvanceCare
Author: Vicente, Maria Leonor Cordeiro
Language: Portugués
Repository: 73
Subject: AdvanceCare / Seguros de saúde / Posicionamento / Marca / Health insurance / Positioning / Brand

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Title: Roger et Gallet repositioning
Author: Fialho, Catarina Pina
Language: Inglés
Repository: 73
Subject: Marca / Reposicionamento / Comportamento de Consumidor / Posicionamento / Brand / Positioning / Reposition / Revitalization

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Title: O impacto da publicidade no posicionamento: uma aplicação no mercado de desodorizantes
Author: Freitas, Ana Teresa da Graça
Language: Portugués
Repository: 73
Subject: Posicionamento / Publicidade / Marca / Multidimensional Scaling / Positioning / Trade-Mark / Advertising

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