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Subject: Positioning Subject: Biplot Year: 2020

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Title: A note about graphical representations to capture the consumer’s perception of a brand
Author: Zhang, Hanwen / Gutiérrez Rojas, Hugo Andrés
Language: Desconocido
Repository: 40
Subject: Biplot / Brand equity / Business strategy / Clustering / Correspondence analysis / Positioning / Valor de marca / Planificación de mercado / Estadísticas matemáticas

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Title: A note about graphical representations to capture the consumer’s 2 perception of a brand
Author: Gutíerrez, Andres / Zhang, Hanwen
Language: Desconocido
Repository: 40
Subject: Biplot / Brand equity / Business strategy / Clustering / Correspondence analysis / Positioning

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