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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Subject:
Positioning
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Repository:
73
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2016
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Portugués
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Title:
Gama Long Tail: alavancagem para o reconhecimento da Worten como especialista e aumento de vendas no canal tradicional
Author:
Trigo, Mariana Gonçalves
Language:
Portugués
Repository:
73
Subject:
Gestão do produto
/
Mercado electrónico
/
Preços
/
Estratégia empresarial
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Estudo de casos
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Long Tail
/
Omnichannel
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Category management
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Product management
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Case study
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Eletronic retail
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Online channel
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Positioning
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ROPO
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Client
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Sales force
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