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Subject: Positioning Repository: 73 Year: 2015 Year: 2016

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Title: Reposicionamento do Pingo Doce: análise do impacto das promoções no posicionamento percecionado
Author: Paixão, António José Oliveira
Language: Portugués
Repository: 73
Subject: Marketing de produtos / Gestão do produto / Promoção comercial / Comportamento do consumidor / EDLP / HILO / Positioning / Promotions

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Title: Roger et Gallet repositioning
Author: Fialho, Catarina Pina
Language: Inglés
Repository: 73
Subject: Marca / Reposicionamento / Comportamento de Consumidor / Posicionamento / Brand / Positioning / Reposition / Revitalization

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