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Repository
73
(4)
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Author
Brito, Mariana Pestana de
(1)
Carrilho, Marta Guerra
(1)
Lopes, Cristiana Matos
(1)
Pinto, Inês Ferreira Lourenço
(1)
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Subject
Marketing
(4)
Portugal
(4)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
Fidelidade à Marca
(2)
Brand loyalty
(1)
CRM Customer relationship management
(1)
Club identity
(1)
Clube desportivo
(1)
Communication
(1)
Communications
(1)
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Year
2017
(4)
2020
(4)
2016
(2)
2018
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Inglés
(3)
Portugués
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Subject:
Portugal
Subject:
Marketing
Year:
2017
Year:
2020
Repository:
73
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Title:
O impacto dos Wearable Devices no comportamento dos utilizadores
Author:
Brito, Mariana Pestana de
Language:
Portugués
Repository:
73
Subject:
Comportamento do consumidor
/
Mudança tecnológica
/
Inovação tecnológica
/
Marketing
/
Portugal
/
Wearable devices
/
Quantified Self
/
IOT
/
Communication
/
Lifestyle
/
Technology
/
Innovation
/
Connection
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
CRM strategies: an approach to Lidl, Sonae and Jerónimo Martins firms
Author:
Carrilho, Marta Guerra
Language:
Inglés
Repository:
73
Subject:
Marketing
/
CRM Customer relationship management
/
Gestão de clientes
/
Fidelidade à Marca
/
Portugal
/
Communications
/
Strategic
/
Customer relationship
/
Interaction
/
Loyalty
/
Comunicação
/
Estratégias
/
Relação com o cliente
/
Interação social
/
Fidelidade
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
I love you Benfica: an original fan typology based on the analysis of the relationship between S.L. Benfica and it fans
Author:
Lopes, Cristiana Matos
Language:
Inglés
Repository:
73
Subject:
Brand loyalty
/
Club identity
/
Sports fans
/
Willingness to sacrifice
/
Sport Lisboa e Benfica
/
Marketing
/
Clube desportivo
/
Fã
/
Identidade coletiva
/
Fidelidade à Marca
/
Sacrifício
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
How can store atmosphere be applied in Sonasol brand?
Author:
Pinto, Inês Ferreira Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Store atmosphere
/
Fast moving consumer goods
/
Detergents
/
Estratégias de marketing
/
Marca comercial
/
Consumo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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