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73
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Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
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Clubes portugueses de futebol
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Comportamento do consumidor
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Consumer behavior
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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Subject:
Portugal
Subject:
Futebol
Language:
Inglés
Year:
2019
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Title:
The effect of football sponsorship in fans purchase intention: an application to beer products
Author:
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
Language:
Inglés
Repository:
73
Subject:
Football
/
Sponsorship
/
Portuguese clubs
/
Portuguese beer brands
/
Consumer behavior
/
Purchase intention
/
Futebol
/
Patrocínio
/
Clubes portugueses de futebol
/
Marcas portuguesas de cerveja
/
Intenção de compra
/
Marketing
/
Estratégias de marketing
/
Marca
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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