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Subject: Portugal Subject: Advertising Language: Inglés Document Type: Tesis

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Title: Is this graffiti a good ad?: comparing street art as advertisement in Brazil and Portugal
Author: Antunes, Narciso Emanuel Azevedo
Language: Inglés
Repository: 73
Subject: Advertising / Street art / Brazil / Portugal / Publicidade / Brasil

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Title: The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author: Pinote, Ana de Noronha
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Nostalgia in advertisements / Comportamento do consumidor / Publicidade / Nostalgia em anúncios / Estratégias de marca / Memória / Saudade / Portugal / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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