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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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População activa
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Title:
The impact of in-game advertising on brand recall and recognition within non-linear video games
Author:
André, Diogo Gonçalves Calvo
Language:
Inglés
Repository:
73
Subject:
In-game advertising
/
Area population
/
Recall
/
Recognition
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Publicidade
/
Jogo de vídeo
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População
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Marca
/
Memória
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Marketing
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