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Subject: Plan de Marketing Year: 2019 Repository: 57 Document Type: Preprint

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Title: Predictive model for detecting customer’s purchasing behavior using data mining
Author: Amelec, Viloria / Li, Jin / García Guiliany, Jesús Enrique / De la Hoz, Boris
Language: Inglés
Repository: 57
Subject: Predictive model / Estimation / Marketing / Data mining / Linear / Multiple regression

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Title: Revisión de la productividad científica sobre gestión de la experiencia del cliente
Author: Coronell Avendaño, Sheila María
Language: Español
Repository: 57
Subject: Experiencia / Gestión de la experiencia / Mercadeo / Experience / Customer experience management / Marketing

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Title: Revisión de la productividad científica sobre Big Data Marketing durante el periodo 2012 – 2019
Author: Vargas Villa, Jesús Eduardo
Language: Español
Repository: 57
Subject: Big Data / Bibliometría / Marketing / Bibliometric

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Title: Big data marketing during the period 2012–2019: a bibliometric review
Author: Amelec, Viloria / Vargas, Jesús / García Cali, Ernesto / Martínez Sierra, David / Perdomo Villalobos, Alexandra / Redondo Bilbao, Osman Enrique / Mercado Sarmiento, Alberto Enrique / Hernández Palma, Hugo
Language: Inglés
Repository: 57
Subject: Big data / Marketing / Bibliometric review / Volume of production

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