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Title: Marketing resources, performance, and competitive advantage: a review and future research directionsAuthor: Davcik, N. / Sharma, P.Language: InglésRepository: 73
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Title: Are movie theaters doomed?: an in-depth look at how millennials behavior is changing towards the digitalAuthor: Ribeiro, Ana Sofia da SilvaLanguage: InglésRepository: 73
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Title: Marketing plan NOS: introducing pay per viewAuthor: Pereira, Pedro AzeredoLanguage: InglésRepository: 73
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Title: Business plan for an innovative job search platformAuthor: Ferreira, PedroLanguage: InglésRepository: 73
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Title: How do small companies sucessfully enter a new market : case study of Mojatu LimitedAuthor: Wanjiku, Jackson KinyanjuiLanguage: InglésRepository: 73
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Title: Experimental marketing practices leading to consumer loyalty in restaurant businessAuthor: Lekstutytė, AlinaLanguage: InglésRepository: 73
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Title: Blogs as a new tool of the communication mixAuthor: Revez, Catarina Sofia LeonorLanguage: InglésRepository: 73
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Title: A review of the literature on big data in marketing using text miningAuthor: Amado, Maria Alexandra AmorimLanguage: InglésRepository: 73Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura
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