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73 (1)

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Bucinskaite, Kristina (1)

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Comunicação digital (1)
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Subject: Persona (Derecho) Language: Portugués Year: 2018

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Title: New approach to e-marketing: building and using different customer profiles to personalize the communication: stilnest case
Author: Bucinskaite, Kristina
Language: Portugués
Repository: 73
Subject: Online segmentation / e-marketing / Customer profile / Persona / Personalized digital communication / Marketing eletrónico / Preferência do consumidor / Comunicação estratégica / Segmentação do mercado / Segmentação online / Perfil de cliente / Comunicação digital / Domínio/Área Científica::Ciências Sociais

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