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73 (4)

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Fernandes, António Jorge Alvoeiro (1)
Gil, Daniel Susano (1)
Macedo, Maria Alves Machado de Sousa de (1)
Trindade, Gonçalo Filipe de Lemos (1)

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Patrocínio (4)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (3)
Desporto (2)
Gestão de marketing (2)
Sponsorship (2)
Avaliação estratégica (1)
Brand image (1)
Brands (1)
Competitive gaming (1)
Comportamento do consumidor (1)

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2018 (4)
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Subject: Patrocínio Year: 2018 Document Type: Tesis

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1-4 from 4 results (0.009 seconds)

Title: How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects
Author: Fernandes, António Jorge Alvoeiro
Language: Inglés
Repository: 73
Subject: Sports sponsorship / Esports / Competitive gaming / Consumer behavior / Gestão internacional / Desporto / Patrocínio / Jogos / Internet / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M370 / Z200 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics

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Title: The effectiveness of tennis events sponsorship: Millennium Estoril Open
Author: Gil, Daniel Susano
Language: Inglés
Repository: 73
Subject: Marketing / Sports marketing / Sponsorship / Effectiveness measurement / Gestão de marketing / Desporto / Patrocínio / Avaliação estratégica / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author: Macedo, Maria Alves Machado de Sousa de
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Motivação do consumidor / Estratégias de marca / Patrocínio / Hábito de compra / Fidelidade à Marca / Consumer / Brands / Relationship / Ecology / Purchase intention / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Leveraging brands at music festivals: NOS Alive sponsorship
Author: Trindade, Gonçalo Filipe de Lemos
Language: Inglés
Repository: 73
Subject: Experience / Brand image / Event image / Music festivals / Sponsorship / Sponsor image and event sponsor-fit / Marketing estratégico / Música / Festas / Patrocínio / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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