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73 (2)

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Gil, Daniel Susano (1)
Trindade, Gonçalo Filipe de Lemos (1)

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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (2)
Patrocínio (2)
Sponsorship (2)
Avaliação estratégica (1)
Brand image (1)
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Subject: Patrocínio Subject: Sponsorship recognition Language: Inglés Year: 2018

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Title: The effectiveness of tennis events sponsorship: Millennium Estoril Open
Author: Gil, Daniel Susano
Language: Inglés
Repository: 73
Subject: Marketing / Sports marketing / Sponsorship / Effectiveness measurement / Gestão de marketing / Desporto / Patrocínio / Avaliação estratégica / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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Title: Leveraging brands at music festivals: NOS Alive sponsorship
Author: Trindade, Gonçalo Filipe de Lemos
Language: Inglés
Repository: 73
Subject: Experience / Brand image / Event image / Music festivals / Sponsorship / Sponsor image and event sponsor-fit / Marketing estratégico / Música / Festas / Patrocínio / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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