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Repository
73
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Author
Diogo, João Manuel Pimenta de Castro
(1)
Jovanović, Bojan
(1)
Neto, César Humberto Pimentel
(1)
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Subject
Patrocínio
(3)
Sponsorship
(3)
Desporto
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Activation
(1)
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(1)
Comportamento do consumidor
(1)
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(1)
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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2015
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Subject:
Patrocínio
Subject:
Sponsorship
Year:
2015
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Title:
O patrocínio desportivo: ativação de marca e papel do consumidor
Author:
Diogo, João Manuel Pimenta de Castro
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Patrocínio
/
Desporto
/
Marca
/
Comportamento do consumidor
/
Sponsorship
/
Sponsor
/
Sports
/
Activation
/
Consumer
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
O poder comunicacional da maratona : uma perspectiva de relações públicas
Author:
Neto, César Humberto Pimentel
Language:
Portugués
Repository:
73
Subject:
Relações públicas
/
Valores
/
Desporto
/
Maratona
/
Patrocínio
/
Public relations
/
Values
/
Sport
/
Marathon
/
Sponsorship
Acceder
Title:
Using sport marketing to reach consumers
Author:
Jovanović, Bojan
Language:
Inglés
Repository:
73
Subject:
Sport marketing
/
Sponsorship
/
Brand awareness
/
Purchase decision
/
Sponsorship recognition
/
Marketing desportivo
/
Patrocínio
/
Reconhecimento da marca
/
Decisão de compra
/
Reconhecimento de patrocínio
Acceder
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