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Subject: Patrocínio Subject: Sponsorship Year: 2014

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Title: A ligação da marca Sumol ao surf : efeito do patrocínio na imagem da marca e na atitude do consumidor
Author: Eusébio, Amélia Maria de Brito Pires
Language: Portugués
Repository: 73
Subject: Brand-equity / Patrocínio / Transferência de imagem / Surf / Sponsorship / Image

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Title: Using sport marketing to reach consumers
Author: Jovanović, Bojan
Language: Inglés
Repository: 73
Subject: Sport marketing / Sponsorship / Brand awareness / Purchase decision / Sponsorship recognition / Marketing desportivo / Patrocínio / Reconhecimento da marca / Decisão de compra / Reconhecimento de patrocínio

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