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Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The study of suport marketing campaigns in sailing with elaboration of a sponsorship decision modelAuthor: Zykova, AnnaLanguage: PortuguésRepository: 73
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Title: The effectiveness of tennis events sponsorship: Millennium Estoril OpenAuthor: Gil, Daniel SusanoLanguage: InglésRepository: 73
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