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Subject: Patrocínio Subject: Desporto Year: 2016 Year: 2017 Language: Portugués

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Title: The study of suport marketing campaigns in sailing with elaboration of a sponsorship decision model
Author: Zykova, Anna
Language: Portugués
Repository: 73
Subject: Marketing / Sport marketing / Sponsorship in sailing / Marketing desportivo / Patrocínio / Desporto / Água / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: O patrocínio desportivo: ativação de marca e papel do consumidor
Author: Diogo, João Manuel Pimenta de Castro
Language: Portugués
Repository: 73
Subject: Marketing / Patrocínio / Desporto / Marca / Comportamento do consumidor / Sponsorship / Sponsor / Sports / Activation / Consumer / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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