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73
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Diogo, João Manuel Pimenta de Castro
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Zykova, Anna
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Desporto
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Subject:
Patrocínio
Document Type:
Tesis
Language:
Portugués
Year:
2017
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Title:
The study of suport marketing campaigns in sailing with elaboration of a sponsorship decision model
Author:
Zykova, Anna
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Sport marketing
/
Sponsorship in sailing
/
Marketing desportivo
/
Patrocínio
/
Desporto
/
Água
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
O patrocínio desportivo: ativação de marca e papel do consumidor
Author:
Diogo, João Manuel Pimenta de Castro
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Patrocínio
/
Desporto
/
Marca
/
Comportamento do consumidor
/
Sponsorship
/
Sponsor
/
Sports
/
Activation
/
Consumer
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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