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Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Sponsorship in sports marketing: the effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival clubLanguage: InglésRepository: 73Subject: Sports sponsorship congruence / Sponsorship awareness / Purchase intentions / Consumer attitude / Patrocínios no desporto / Consumidor de espetáculos desportivos / Intenções de compra / Congruência de valores / Marketing desportivo / Futebol / Patrocínio / Fã / Comportamento do consumidor / Preferência do consumidor / Atitude / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Fake news vs. healthy dietLanguage: InglésRepository: 73Subject: Advertising / Marketing / International transfer of knowledge and sponsorship / Publicidade / Transferência internacional de conhecimento / Patrocínio / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M300 / O330 / M Business administration and business economics - Marketing - Accounting - Personnel economics / O Economic development, innovation, technological change, and growth
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