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73
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Carocha, Cláudia Sofia Costa
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Pinote, Ana de Noronha
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Portugal
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Subject:
PME em Portugal
Subject:
Marketing
Year:
2021
Year:
2019
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Title:
The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author:
Pinote, Ana de Noronha
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Nostalgia in advertisements
/
Comportamento do consumidor
/
Publicidade
/
Nostalgia em anúncios
/
Estratégias de marca
/
Memória
/
Saudade
/
Portugal
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Building global innovators marketing plan: a startups accelerator in the Portuguese market
Author:
Carocha, Cláudia Sofia Costa
Language:
Inglés
Repository:
73
Subject:
Business plan
/
Accelerators
/
Startups
/
Entrepreneurship
/
Gestão de empresas
/
Empreendedorismo
/
Startup
/
Marketing
/
Plano de negócio
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
O310
/
O320
/
O Economic development, innovation, technological change, and growth
Acceder
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