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Repository
73
(3)
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Author
Leschig, Henry Karl Bruno
(1)
Mendes, Gonçalo Ramos Braz Mergulhão
(1)
Rodrigues, Tomás Marques da Costa Góis
(1)
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Subject
PLS-SEM
(3)
Comunicação
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Emotions
(2)
Emoção
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M30
(2)
M31
(2)
M37
(2)
Atenção
(1)
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Year
2019
(3)
2018
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2021
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Tesis
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Inglés
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Subject:
PLS-SEM
Document Type:
Tesis
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Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of attention and emotional responses on online retargeting campaigns
Author:
Rodrigues, Tomás Marques da Costa Góis
Language:
Inglés
Repository:
73
Subject:
Attention
/
Emotions
/
Retargeting
/
Intention to Purchase
/
Intention to Revisit
/
Intention to Recommend
/
PLS-SEM
/
Gestão de marketing
/
Comunicação
/
Página web
/
Atenção
/
Emoção
/
Preferência do consumidor
/
Hábito de compra
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Predictors of positive e-leadership
Author:
Leschig, Henry Karl Bruno
Language:
Inglés
Repository:
73
Subject:
E-leadership
/
Leadership
/
Transformational leadership
/
Trust
/
Communication
/
Job satisfaction
/
Digitalization
/
Human resources
/
PLS-SEM
/
E-liderança
/
Liderança
/
Liderança transformacional
/
Confiança
/
Comunicação
/
Satisfação no trabalho
/
Digitalização
/
Recursos humanos
/
Comunidade virtual
/
Desempenho organizacional
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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