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Subject: Online Banking Subject: Marketing Language: Inglés

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Title: The effect of company responses to social media negative word of mouth: a text mining approach
Author: Correia, Liliane Patrícia Lopes
Language: Inglés
Repository: 73
Subject: NWOM / Response satisfaction / Online / Consumer behaviour / Satisfação de resposta / Comportamento do consumidor / Marketing / Marca / Satisfação do cliente / Rede social / M31 / M38 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: The influence of online social media platforms on the choice of restaurants
Author: Santos, Daniela Portugal dos
Language: Inglés
Repository: 73
Subject: Online / Social media / Restaurant selection / Marketing / Rede social / Marketing eletrónico / Indústria da restauração / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: The relationships between portuguese banks and their customers in a recessionary context
Author: Nunes, Paulo Filipe Figueiredo
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Crisis / Banking / Marketing relacional / Crise / Banca

Acceder
Title: A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author: Moro, S. / Cortez, P. / Rita, P.
Language: Inglés
Repository: 73
Subject: Banking / Data mining / Divide and conquer / Feature selection / Marketing / Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

Acceder
Title: The relationships between portuguese banks and their customers in a recessionary context
Author: Pereira, H. / Salgueiro, M. F. / Nunes, P.
Language: Inglés
Repository: 73
Subject: Marketing / Relationship Marketing / Consumer Behavior / Crisis / Banking / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder

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