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Subject: Neuromarketing Year: 2012

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Title: Neuromarketing: o efeito de ancoragem, do contexto e o papel dos neurotransmissores na mente dos consumidores
Author: Ramalheiro, Brenno Maia
Language: Portugués
Repository: 73
Subject: Consumidor / Ancoragem / Economia comportamental / Neuroeconomia / Neuromarketing / Consumer / Anchorage / Behavioral economics / Neuroeconomics

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Title: Measuring store emotional experience through facial electromyography and skin conductance
Author: Ângelo, Luís Miguel Oliveira do
Language: Inglés
Repository: 73
Subject: Retail / Neuromarketing / In-Store / Environment / Emotions / Retalho / Ambiente de loja / Emoções

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Title: El neuromarketing como recurso para el diseño de estrategias de posicionamiento de imagen de marca en el Perú
Author: Ramos Salas, Paula Victoria
Language: Español
Repository: 35
Subject: Comunicación / Neuromarketing / Comportamiento del consumidor / Posicionamiento (Publicidad)

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Title: Neuromarketing : cómo indagar en la mente del consumidor
Author: Surdé Rincón, Glòria
Language: Español
Repository: 18
Subject: Neuromàrqueting / Consumidors / Aspectes psicològics / Neuromarketing / Consumidores / Aspectos psicológicos

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