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Subject: Neuromarketing Subject: Retail Document Type: Artículo

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Title: Marketing olfativo: la influencia del olor sobre la memoria
Author: Hernández Callejón, Mario / Tomaseti Solano, Eva / Miranda Hernández, Eduardo Luis
Language: Español
Repository: 72
Subject: Marketing sensorial / Neuromarketing / Olfato / Distribución / Sensorial marketing / Smell / Retail / 6114.13 Marketing

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Title: Measuring store emotional experience through facial electromyography and skin conductance
Author: Ângelo, L. / Rita, P. / Esteves, F.
Language: Inglés
Repository: 73
Subject: Retail / Neuromarketing / In-Store Environment / Emotions

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