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Subject: Neuromarketing Language: Inglés

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Title: Consumers economic behavior and emotions: the case of iphone 6 in neuromarketing
Author: Neto, J. C. / Filipe, J. A.
Language: Inglés
Repository: 73
Subject: Neuromarketing / Neuroeconomics / Shot on iphone 6 / Face reader / Emotion in advertising / Consumer behaviour

Acceder
Title: Measuring store emotional experience through facial electromyography and skin conductance
Author: Ângelo, Luís Miguel Oliveira do
Language: Inglés
Repository: 73
Subject: Retail / Neuromarketing / In-Store / Environment / Emotions / Retalho / Ambiente de loja / Emoções

Acceder
Title: Neuroeconomics: the effect of context in decisions relating to the Brazilian electric sector
Author: Chavaglia, J. N. / Filipe, J. / Ramalheiro, B.
Language: Inglés
Repository: 73
Subject: Neuroeconomics / Neuromarketing / Decision-making / Effect of context / Bounded rationality / Biological value

Acceder
Title: Measuring store emotional experience through facial electromyography and skin conductance
Author: Ângelo, L. / Rita, P. / Esteves, F.
Language: Inglés
Repository: 73
Subject: Retail / Neuromarketing / In-Store Environment / Emotions

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