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Subject: Neuroeconomics Repository: 73 Document Type: Tesis

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Title: Neuromarketing: o efeito de ancoragem, do contexto e o papel dos neurotransmissores na mente dos consumidores
Author: Ramalheiro, Brenno Maia
Language: Portugués
Repository: 73
Subject: Consumidor / Ancoragem / Economia comportamental / Neuroeconomia / Neuromarketing / Consumer / Anchorage / Behavioral economics / Neuroeconomics

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Title: O sector eléctrico brasileiro à luz da neuroeconomia: o caso das energias renováveis
Author: Neto, José Chavaglia
Language: Portugués
Repository: 73
Subject: Neuroeconomia / Neuromarketing / Energias renováveis / Sustentabilidade / Tomada de decisão / Neuroeconomics / Renewable energy / Sustainability / Decision-making

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