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Title: Neuromarketing: o efeito de ancoragem, do contexto e o papel dos neurotransmissores na mente dos consumidoresAuthor: Ramalheiro, Brenno MaiaLanguage: PortuguésRepository: 73Subject: Consumidor / Ancoragem / Economia comportamental / Neuroeconomia / Neuromarketing / Consumer / Anchorage / Behavioral economics / Neuroeconomics
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Title: Consumers economic behavior and emotions: the case of iphone 6 in neuromarketingAuthor: Neto, J. C. / Filipe, J. A.Language: InglésRepository: 73Subject: Neuromarketing / Neuroeconomics / Shot on iphone 6 / Face reader / Emotion in advertising / Consumer behaviour
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Title: Neuromarketing: consumers and the anchoring effectAuthor: Chavaglia, J. N. / Filipe, J. A. / Ramalheiro, B.Language: InglésRepository: 73Subject: Consumer / Anchoring / Behavioral economics / Neuroeconomics / Limited rationality
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Title: Neuroeconomics: decisions in extreme situationsAuthor: Chavaglia, J. N. / Filipe, J. A. / Ferreira, M. A. M. / Caleiro, A.Language: InglésRepository: 73Subject: Elections / Neuroeconomics / Context effect / Decision-making / Brazil
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Title: O sector eléctrico brasileiro à luz da neuroeconomia: o caso das energias renováveisAuthor: Neto, José ChavagliaLanguage: PortuguésRepository: 73
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Title: Neuroeconomics and reinforcement learning an exploratory analysisAuthor: Chavaglia, J. / Filipe, J. A. / Ferreira, M. A. M.Language: InglésRepository: 73Subject: Reinforcement learning / Neuroeconomics / Individual Behaviour
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Title: Neuroeconomics: the effect of context in decisions relating to the Brazilian electric sectorAuthor: Chavaglia, J. N. / Filipe, J. / Ramalheiro, B.Language: InglésRepository: 73Subject: Neuroeconomics / Neuromarketing / Decision-making / Effect of context / Bounded rationality / Biological value
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Title: Creativity and innovation: a contribution of behavioral economicsAuthor: Neto, J. C / Filipe, J. / Caleiro, A. B.Language: InglésRepository: 73Subject: Behavioral economics / Neuroeconomics / Innovation / Creativity
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