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Title: How tourists perceive two island destinations with identical culture, but different demographic characteristics, through social networking sites?: the case of Madeira and BermudaAuthor: Ferro, Tiago José ManiésLanguage: InglésRepository: 73Subject: Online reviews / Tourism experience model / Netnography / Text mining / Turismo / Rede social / Data mining / Comportamento do consumidor / Satisfação do consumidor / Engagement / Gestão de marketing / Ilha da Madeira -- Arquipélago da Madeira / Bermudas / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The impact of social media on consumer behaviourAuthor: Morgadinho, Ana Rita PiresLanguage: InglésRepository: 73Subject: Cosmetic industry / Online communities / Instagram / YouTube / Netnography / Indústria cosmética / Comunidades online / Netnografia / Marketing / Rede social / Comunicação / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Y40 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Y Miscellaneous categories
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Title: Online marketing communication: netnography into different types of fashion brandsAuthor: Serra, Jessica MariaLanguage: InglésRepository: 73Subject: Moda / Rede social / Marketing eletrónico / Análise de dados / Internet / Fashion / Online communication / Instagram / Netnography / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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